larrykingThis post is not to sell anything but to let you see that everything you wish to be is within your reach as long as you’re willing to grasp it.

The world pays big for experts; people who they perceive have an idea on something they want. As the economist says human wants are insatiable, which means that there will always be a demand for more skill and more knowledge and whoever can satisfy the growing wants wins.

So what am I trying to say?

Simply put; you can be an expert in any field you so choose to specialize in because there will always be a demand for it no matter how small. But before we go further its important you have an idea who an expert is and how you can become an expert.

So let’s get started.

Who is an Expert?

According to the dictionary; an expert is a person with a high degree of skill in or knowledge of a certain subject.

Oftentimes we casually tag people with the “expert” title without really understanding what it really means to be an expert; however there are certain criteria which we must use as a yardstick before an individual is deemed worthy enough to be called an expert.

Without controversy, we can all agree that to being an expert requires hardwork, dedication and perseverance amongst the many other qualities that qualify you.

To become an expert there are a few questions you must ask yourself, scribble down your answers and go over them several times.

Here we go:

  • What skills or knowledge do you currently possess?
  • Are you passionate about what you do?
  • How much time do you spend improving your skills or adding to your knowledge?
  • Where do you see yourself in the next 5 years?

You can only be an expert on a skill you’ve mastered, so having a skill is the beginning step (if you don’t have one go and learn one) to becoming an expert. Next you must develop a passion for learning a skill because your passion helps you develop a habit and our habit keeps you going even when things get tough.

Another important fact is that without investing time into enhancing your skill you cannot become an expert. In the book Outlier, Malcolm Gladwell brilliantly stated that you need about 10,000 hours of practice to be the best in your field and he buttressed the point using the Beatles and Steve Jobs as examples.

The ability to envision where your skills will take you is the drive that will propel you to the greatness you deserve and this is what sets apart being just good and being the best; the imagination, which the power to view where they want to be and work their way there.

In conclusion, here are the 3 basic ingredients that make up the expert cycle:

  • Learn a skill
  • Practice the skill
  • Teach what you know



P.S.: It works like magic…

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I’m homesick….what about you?

shabby-house-22Apart from having more time to yourself the holiday allows you to really catch yourself and reminisce on what really matters, the things you care about and the people you love. The people you haven’t had time to visit, discussions you haven’t had time to catch up on, the holiday gives you the chance to do them. When you look back on the highlights of life you realize that the moments that actually stood out to you the most were those you spent with people…that is, taking out time to say something or visit a friend or neighbor.
We grow old but our idea of home still remains evergreen, like the lyrics of a song I heard long time ago; a house does not make a home.
Today is the last lap of a pleasant holiday, and work begins tomorrow and you’re probably going to forget you had such a great time today so to make today memorable i want you  to do something for yourself. i want want you to take time out and think of home regardless of what it looks like or looked like…take a seat ad breathe in deeply as you go on the journey to what home represented.
Some memories may be unpleasant for some of you, others it may be blissful, but whatever it is draw strength from it and use it to face tomorrow.
its your life….live it.
I have a poem which i had wrote  in 2010 and actually forgot about it until i thought of writing this post, its called homesick, because after all the hustle and bustle of life crowds our minds and we get so caught up with chasing money all over lagos but somehow we still get that feeling of being homesick.
I’m homesick, you’re homesick, we’re all homesick and all we may ever have o call home may be just that simple picture…guard it, cherish it.
it’s yours forever.


There is a place i know of very far away,
A little log cabin on the top of the hill,
With wild shrubs surrounding it,
I know its not much to look at,
But I call it home.

The old door makes a creaky sound,
The windows hanging off the hinges,
The old cabin floor looked all worn out,
And the furniture was shabby,
But i call it home.

The wall paper looked all wrinkled,
The shelves covered with thick dust,
The books looked old and tattered,
No doubt it was a terrible sight to behold,
But i call it home.

The rats had bore holes in the wall,
The roaches had rendered it in ruins,
The birds had nested in the roof,
The raccoons had made it their abode,
But i still call it home.

No matter where i roam,
To lands afar or islands unknown,
When i think of home it brings tears to my eyes,
Its that homesick feeling,
I want to go home.

The memories it held,
The stories it told,
The love it sheltered,
The words it housed,
I’m finally home.


When to start living your own life…(for those who really want to)

YOUR LIFEThere is nothing better than a good ol’ holiday that gives you the liberty to lounge and lazy about…as for me i got up at 5:30am had my devotion and went back to bed afterwards to continue the sweet sleep, but i thought about you folks and quite frankly what i want to write about today came to me during the sermon at church yesterday and i think its really important for each and every one of us that we actually come to the point where we literally ask ourselves if we are really living the kind of life we want to live( our dream life) or just a duplicate of someone’s else’s life.

Last week i wrote something on twitter, but the response i got from that tweet proved that this is an issue we all must face:

where children can be free to dream and live their dreams and not be carbon-copy of their parents life.

The truth is if you aren’t feeling fulfilled or happy about what you’re currently doing or with your life in general, the problem is not with you but simply based on the fact that you’re trying to fit into someone else’s life and you can never find true fulfillment and happiness doing that .

I think its time you begin to think about living your life.

What are you passionate about? what do you find joy talking about, that we literally have to almost beg you to stop talking about once you get started on it?

it might be music or art…who knows? no one else but you.

When we were born we had so many ideas of the kind of life we wanted for ourselves and our imagination ran wild about the things we would do, the places we would go but as we grew older we got sold on the realities of life and let go of most of our dreams not because they weren’t possible but because we  bought into other people’s failures and mistakes and decided to play it safe and be carbon copies instead of originals.

The mind of a child is an open space of possibilities programmed for greatness unless another program over-rides that default program and we choose to live way below our potential.

To begin to live your dream life on your own terms you must first identify the programs that aren’t serving you well and begin to delete them and don’t be surprised to find out that some of them might have come from people close to you, people you love and have lots of respect for.


Its not about them its about you, its about the future and pursuing the greatness within you while letting go of the strings that would try to hold you back from becoming who you were meant to be.

I’m going to sign-off with this; we all want to live long; some 70 years, others 75 years but there is no guaranty to that, but what really matters is the feeling of accomplishment when we take our last breath,  let the world miss you dearly because of the impact you made in people’s lives.

You don’t have a million lives to live, you have just one…so make it count by living it to the max.


Don’t forget to say i love you,

Don’t  forget to show you care,

Don’t forget to share a smile,

Don’t forget to pay a visit to the sick,

Don’t forget lend a hand to the needy,

Don’t forget to take a risk,

 Don’t forget to say goodbye.

Oh the places you’ll go…(if you only try)

placesAfter what seemed to be a long time off, i get to finally write to you on a very good friday or should i say TGIF. I hate excuses so i’m not going to give any one. A s you already know or are yet to find out that i’ve been busy promoting a book on amazon called THE LASGIDI ENTREPRENEUR, its for aspiring entrepreneurs and there are stories in every chapter to buttress each point in the book.

Right now its on PROMO on amazon, which means you can actually get it for free…yes, for FREE!

So basically i’ve been up and down scouting for reviews and a few friends have come to my aid. However, i have so much to vent on you for the weekend but i’m tempted to hold it back as so many will be scampering home so i’m going to do something quite different.

its a reminder( just incase life gets in the way and you have forgotten) that you can be who you want to be be, go where you want to go and impact so many lives in remarkable ways. So i’m going to leave you with a poem from Dr. Seuss titled: Oh the places you’ll go.

We might be miles apart but i can guarantee you that we share a common dream…of travelling the world and being so much better than we are today.

I’m going to the top, and i want to see you there.

Oh the places you’ll go

Today is your day.
You’re off to Great Places!
You’re off and away!

You have brains in your head.
You have feet in your shoes
You can steer yourself
any direction you choose.
You’re on your own.  And you know what you know.
And YOU are the guy who’ll decide where to go.

You’ll look up and down streets. Look ‘em over with care.
About some you will say, “I don’t choose to go there.”
With your head full of brains and your shoes full of feet,
you’re too smart to go down any not-so-good street.

And you may not find any
you’ll want to go down.
In that case, of course,
you’ll head straight out of town.

It’s opener there
in the wide open air.

Out there things can happen
and frequently do
to people as brainy
and footsy as you.

And when things start to happen,
don’t worry.  Don’t stew.
Just go right along.
You’ll start happening too.


You’ll be on your way up!
You’ll be seeing great sights!
You’ll join the high fliers
who soar to high heights.

You won’t lag behind, because you’ll have the speed.
You’ll pass the whole gang and you’ll soon take the lead.
Wherever you fly, you’ll be the best of the best.
Wherever you go, you will top all the rest.

Except when you don’t
Because, sometimes, you won’t.

I’m sorry to say so
but, sadly, it’s true
and Hang-ups
can happen to you.

You can get all hung up
in a prickle-ly perch.
And your gang will fly on.
You’ll be left in a Lurch.

You’ll come down from the Lurch
with an unpleasant bump.
And the chances are, then,
that you’ll be in a Slump.

And when you’re in a Slump,
you’re not in for much fun.
Un-slumping yourself
is not easily done.

You will come to a place where the streets are not marked.
Some windows are lighted.  But mostly they’re darked.
A place you could sprain both your elbow and chin!
Do you dare to stay out?  Do you dare to go in?
How much can you lose? How much can you win?

And If you go in, should you turn left or right…
or right-and-three-quarters? Or, maybe, not quite?
Or go around back and sneak in from behind?
Simple it’s not, I’m afraid you will find,
for a mind-maker-upper to make up his mind.

You can get so confused
that you’ll start in to race
down long wiggled roads at a break-necking pace
and grind on for miles across weirdish wild space,
headed, I fear, toward a most useless place.
The Waiting Place…

…for people just waiting.
Waiting for a train to go
or a bus to come, or a plane to go
or the mail to come, or the rain to go
or the phone to ring, or the snow to snow
or waiting around for a Yes or a No
or waiting for their hair to grow.
Everyone is just waiting.

Waiting for the fish to bite
or waiting for wind to fly a kite
or waiting around for Friday night
or waiting, perhaps, for their Uncle Jake
or a pot to boil, or a Better Break
or a string of pearls, or a pair of pants
or a wig with curls, or Another Chance.
Everyone is just waiting.

That’s not for you!

Somehow you’ll escape
all that waiting and staying.
You’ll find the bright places
where Boom Bands are playing.

With banner flip-flapping,
once more you’ll ride high!
Ready for anything under the sky.
Ready because you’re that kind of a guy!

Oh, the places you’ll go! There is fun to be done!
There are points to be scored. There are games to be won.
And the magical things you can do with that ball
will make you the winning-est winner of all.
Fame!  You’ll be famous as famous can be,
with the whole wide world watching you win on TV.

Except when they don’t.
Because, sometimes, they won’t.

I’m afraid that some times
you’ll play lonely games too.
Games you can’t win
’cause you’ll play against you.

All Alone!
Whether you like it or not,
Alone will be something
you’ll be quite a lot.

And when you’re alone, there’s a very good chance
you’ll meet things that scare you right out of your pants.
There are some, down the road between hither and yon,
that can scare you so much you won’t want to go on.

But on you will go
though the weather be foul
On you will go
though your enemies prowl
On you will go
though the Hakken-Kraks howl
Onward up many
a frightening creek,
though your arms may get sore
and your sneakers may leak.

On and on you will hike
and I know you’ll hike far
and face up to your problems
whatever they are.

You’ll get mixed up, of course,
as you already know.
You’ll get mixed up
with many strange birds as you go.
So be sure when you step.
Step with care and great tact
and remember that Life’s
a Great Balancing Act.
Just never forget to be dexterous and deft.
And never mix up your right foot with your left.

And will you succeed?
Yes! You will, indeed!
(98 and 3/4 percent guaranteed.)


be your name Buxbaum or Bixby or Bray
or Mordecai Ali Van Allen O’Shea,
you’re off to Great Places!
Today is your day!
Your mountain is waiting.
So…get on your way!

Have a great weekend..cherios.


brainfreezeGood things must come to an end even a great weekend like the one that I just had. I was invited to a reading session at Metro FM, a little gathering for writers called Bookville, I got there pretty late because I had a recording session with a client of mine who just launched his book and was working on the audio version, which we want to use for the launch. We had done a previous recording but it was a drag and quite boring so we needed to put in more energy. People buy into your passion about your idea not so much the idea, and when you show you’re passionate about your book they get more intrigued by it and want to know what’s in it.

We had spoken last week about pre-launch and I didn’t get to post something on Friday despite the fact that I had it in mind to do so. Anyway, I guess you now have an idea of how to go about it. If you recall my previous post we spoke about the 30-day Pre-launch challenge, and I told you the accounts I wanted you to open that will aid your Pre-launch campaign.

Now, don’t get all tangled up in the do-this or do-that instructions because I’m only trying to make it as straight forward as possible because I just want you to get started.

Here’s a fact that exists today and that is you can’t claim to be an expert in any field of endeavour without writing a book…not 5 or 6, just one book, its unheard of. Because we’re not just talking about something someone told you about, but we’re talking about something you’re currently doing on an on-going basis and therefore you should have so much information on it that we’d literally have to beg you to shut up if you ever talk about what you do.

So what am I trying so say?

I’m trying to tell you that it’s time to give it a try and see how it goes, because quite frankly there’s been a lot of testimonial I have gotten from people who said publishing a book open more doors for them in their business and portrayed them as the go-to experts.

The secret to writing a book is to first pick a title and get a broad picture of what you’re trying to write and start writing…don’t worry about the mistakes just pour out the ideas first, research if you have to but just continue writing.

I have this philosophy I hold on to, as a matter of fact I have several I hold on to and they all make sense.

Ignorance on fire is better than knowledge on ice…

In a nutshell, I’m trying to tell you to always stay in action no matter how ridiculous you seem to yourself and those around you….just stay in the game.

Tomorrow I want to talk about the kind of things you should say during the 30-day Pre-launch challenge to potential readers.


calendarAs the week winds down to an end I want to also round up my rant about the pre-launch stage of your book and get started probably next week showing you the different tools online that you can use to carry out a successful promotional campaign for your book. I might sound a bit biased for the simple reason that maybe I’m hammering on leveraging the internet too much, but on a much serious note that’s where the world is heading towards and the earlier you get used to that fact the better for you and your promotion.

Are you familiar with the saying; use what you have to get what you want?

I assume your answer is YES and if even if it’s NO you’ll understand what I mean at the end of this post.

My goal here is to outline a strategy you can follow in the pre-launch of your book and I call it the 30-day pre-launch challenge. During the course of the 30-days all your efforts will be geared towards doing promotional activities in view of your d-day or launch date.

No distractions.

No fooling around.

Just strictly promotional activities.

During the 30-day we’ll make use of facebook, twitter, google plus and youtube ( I suggest you create an account on each platform…its free). For youtube never mind if you don’t have a video camera of any of those sorts it doesn’t really matter because I’ll recommend camtasia.

Camtasia is a video editing software, its also good for screen capture.

Before I jump ahead of myself, there are two basic things you are going to need through out the 30-day challenge, and that is a laptop and internet connection (if you don’t have any of these I suggest you either borrow, steal or buy one…lol…figuratively speaking though).

I want to stick with the most affordable methods in doing this, of course there are paid methods which yield better results, but let’s stick with this first before we start talking about paying just yet.

I’ll run through this quickly because I’ll still send out a pdf that you can download and follow through on in your own quiet time.

For Facebook
After you’ve created an account on facebook do a search for groups that are focused on writing and publishing only in Nigeria (for starts its better to focus before diversifying into foreign groups).

For Twitter
Create an account on twitter and follow writers and motivational speakers in Nigeria ( most speakers are writers so look out for them).

For Google plus
Create an account and join circles of Nigerian writers or people you think would probably be into writing eg. Pastors, speakers, trainers, leaders of industries.

For Youtube
Create an account and subscribe to channels that are inclined to book publishing and speakers.

Now that is the beginning stage of the work that needs to be done. The real work is to create attractive content talking about your new book and why they need to get it. we’ll be talking about that next but in the meantime go and create your accounts on the different platforms I spoke of and do a google search for camtasia and should incase you don’t know how to get it send me an email .

Stay tuned.


The secret of a successful pre-larocket-launchunch is not so much in the big things but in the little things most people think are insignificant. There are two basic ways to publishing your book; one is the traditional way which is strictly dealing with printed books and the other is e-publishing which involves the use of online channels, although I’m a big fan of the latter I won’t totally rule out the former because it still has its place. However, there is a more creative way to get the feel of both worlds without hurting your coffers and the pre-launch is the best place to get it started at.

Firstly, for those who are used to the traditional route of dealing with , you can actually increase your chances of a wider audience reach if you adopt a bit of e-publishing.

For a successful pre-launch you have to understand one simple truth and that is people love freebies. In a pre-launch, the more bonuses you make available to your potential readers the more your chances of success.

So what do you give as a bonus?

Most writers hand out copies of their books for free, it’s a good strategy for those adopting the e-publishing route but for writers using the traditional route it could be a gamble especially for unknown writers.

Let’s look at what other industries do…

The Movie industry is a perfect example, before a new movie is released months before the release date thrillers of different scenes in the movies are let out into the public to sensitize them and get their emotions aroused, all this is geared towards getting them ready for d-day. So on the release date there is a massive rush to the cinema houses for viewing because they already have an idea what the movie is about.

Another industry is the technology, recently apple launched the i-phone 6, i-phone 6 plus and i-watch, but prior to the launch date they created a buzz in the marketplace about features, aesthetics and functionalities. So on launch date there was a worldwide scram for the gadgets and a few later it was sold out.

I just described the proven pre-launch stages used in two multi-billion dollar industries, so let’s bring it home to the writer.

Your bonus could be the first chapter of your book, and this should be sent to them online so you can cut cost and sensitize them emotionally.

As a writer you have an idea what your book is about and you’re the best person to give insight on it, let’s assume you’re working with a budget, and you just have not given much consideration to your pre-launch in terms of what to do and how to go about it… don’t worry it.

On Monday, I spoke about leverage and now is your time to do just that with little cost. You can carry out your pre-launch campaign by using the socialmedia (facebook, twitter, youtube).

With a few short posts on the different socialmedia platforms you can engage potential readers and get them under expectation. People want to see the author and connect with him emotionally and that where the use of youtube videos come to play.

Next I’ll share with you the 30-day pre-launch challenge.

Stay tuned.


leverageMondays are the most hated days of the week for most people for so many reasons, and very few people get excited at the thought of a blissful Monday morning but imagine for a minute if you were to receive some huge some of many on a particular Monday, you probably would look forward to it with much eagerness, so the Monday syndrome is all in your mind. Speaking about project I have a little project I have been working on which for some reason I have not told you about but I’ll talk about it today in bits and pieces and drop a few hints of it in future posts as well.

Mr. Jonathan Okanlawon, a very good friend of mine just released a new book, The Lasgidi Entrepreneur and he outsourced the promotion of the book to Penvoices. Penvoices is an initiative a friend of mine and I launched to help Nigeria writers get their books in the hand of readers not just within Nigeria but around the world.

This is huge!

Last week I spoke about the 3 stages your book must go through to guaranty it a chance of success, and I’m not just talking the talk but I’m walking it as well.

So, with The Lasgidi Entrepreneur, we’re currently walking through the Pre-Launch stage and we’re not going the traditional method where we have to print the book just yet, but we’re applying leverage in our campaign and in everything you’re attempting to do today it’s very important you use leverage, and the best place to get the leverage you need is on the internet because it saves you time, money and sweat.

I often tell people that you can’t claim to be an expert in something and not write a book, and most people agree with me on that but rarely do anything about it, which gets me wondering attimes. So I’m going to kick off with a writer’s workshop where I’ll attempt to rescue a few people from procrastination and get them to write a book ( it’s not going to be free).

For the Pre-launch stage, a couple of folks have mastered how to do it right, in terms of getting their books into the hands of readers but their methods is not duplicable because pocket sizes vary.

Let’s look at it this way, most writers spend so much time in solitude tapping inspiration for their book and as soon as it is finished they find out the publishing houses aren’t interested in unknown names, so what do they do?

They resort to self-publishing, where they head to shomolu and print the books for themselves hoping it sells, and in the long run many of them end of handing out free copies to friends and families hoping to get attention one way or the other.

I find the strategy fascinating, of course it leaves a question in my mind and that is; how do they (writers) intend on recouping the funds spent already?

This is where leverage comes in, and the sooner you learn how to leverage you will not only cut down on your cost but you will also reach more readers. Next I will teach you how you can cut the cost of your pre-launch and increase your chances of better returns on your book.

Stay tuned.


All new books go through one form of book launch or the other where you begin to sensitize the public and potential readers to grab a copy of the book as quickly as they can and when such launches are done well they could yield massive returns. For renowned authors this is the sweetest part because they already have the clout and people always look forward to them, at this point you can say they have earned the midas touch which is the power to command attention to their work anytime. A perfect example would be with Chinua Achebe, his last book; There was a Country would have sold a lot of copies not just because of its controversial message but because of the Chinua Achebe himself.

There are 3 stages to keep in mind when launching a book regardless of the category the book falls in, and these are:

  • Pre-launch stage
  • Launch stage
  • Post launch stage

A clear understanding of these stages will guaranty a good book a better chance of reception amongst readers. However, even average books do better in terms of sales than some good books because the writer understand these 3 stages and follows through on them. Let’s look at it this way; there are millions of books out there competing for the readers’ attention and a consumer is always making decisions based on so many factors that you the writer may not have even considered. So diligently following through on the 3 stages of book launches will help tackle majority of the objections that may arise in a readers mind at decision making stage. I didn’t say it will eliminate it but it will deal with it to a fair extent. Now, let’s talk about the 3 stages involved in launching your book.


This is the orientation stage or the preparatory stage. At this stage the book is not available for purchase yet (but people could pre-order the book at this stage), but you are engaging your potential readers/buyers about the book, why you wrote the book and why they should have it. This stage is very important in every book launch and the sole purpose is to point readers to the Launch date in the near future and if done well could yield better returns.


This is the d-day when the book is open for purchase to the public. This is the next stage of interaction with the readers, where some might request autographs and pctures with the writer. It is important that this stage is actually dependent on how well the pre-launch was carried out and sets the stage for the post launch.


The Post- launch stage is the final stage where you reap the rewards for a job well done in the previous stages of your book launch. …

I guess you get the whole idea of launching your book and although it’s not so easy as it may sound or look I can guaranty you that its worth every bit of your resources invested in it. Next I’m going to share with you a simple strategy how you can launch your book leveraging the internet.





I’m feeling extremely generous today so I’m going to do something out-of-the-box. I’m going to share with you the secret strategy to creating a killer book and it’s a strategy that is being used by almost all experts out there, the likes of Robert Kiyosaki, Stephen Covey, and Brendon Burchard etc. No doubt if you’re an avid reader you must have stumbled across it several times but you never took note of it but today you are going to learn it, and what is most important is that I want you to put it to use and see how it goes.

What most aspiring writers don’t understand is that there actually is a strategy in writing a book especially self-help books. It’s okay to vent out your thoughts but understanding the strategy I’m about to share with you will give you more insight into how to properly structure your book so your reader can get the crisp of what your book is trying to say as well as remember it and out it to use.

Have you noticed there are books which after you’ve read them you can vividly tell what its really about?

Well, I have encountered such an experience and it’s not that the writer isn’t grounded on the subject matter but they muddled up the core of the information they are trying to pass across to the reader.

It’s okay to be flexible and creative but a book needs some fundamental structure.

So in writing your book here is a basic structure you can adapt to in your book creation process:

  • The Promise
  • The Result
  • The Problem
  • Testimonial
  • The Struggle
  • The Success
  • The Myth
  • The Solution
  • The Orientation
  • The Call to Action


This is where you get upfront with your readers about what they are going to get from reading your book, in other words its much like giving them a heads up on what they should expect and why they should keep reading the book. If your book is enhancing relationships you have to communicate to the readers the benefits of sticking through the book.


This is the part where you lay out all the results they would achieve if they read your book thoroughly and implement or apply what you’re about to share with them. People want an assurance so this is where you guaranty them of your promise.


This is where you talk about the problem people that aren’t using what you’re about to share with them in your book face as well as the common objections and obstacles. This is the part where you also prepare them for the problems they will face as they try to implement what you’ve shared.


This is where you share stories of people that have implemented the information you are about to share in your book and how it worked for them. By doing this you’re literally telling your readers that it works and it could work for them if they give it a try.


This is where you share your own personal story as a student, your past struggles before you discovered this information. This helps you connect with them, and lets them know that you’re as human as they are.


This is where you talk about the success you encountered once you figured out the secret that you’re about to share with them. This is the turnaround moment you experienced once you found out the secret and it could be your story or someone else’s story.


The myth encompasses the limiting beliefs people have held on to with respect to the subject matter and this is where you openly address them.


This is the bulk of your book and this is where you really share the bulk of the information, this contains about 60% of your content and you’re open with your readers on the secret you discovered that works.


This is where you begin to prepare them for what you really want them to do, to take the necessary action needed for them to achieve the success you want them to experience.


This is the last part of the book and this is where you ask of them to make a particular move towards their goal. It is advisable you make one call to action so they can easily make a move.

So go ahead, start writing. Be creative, flexible and find a structure that works for you.