HOOFA is Revolutionising the Fashion Accessories Industry Market with its Try-On Feature.

Fashion changes every day. Every day something new comes into existence and makes its way into the heart of people. HOOFA is a fashion tech start-up revolutionising the fashion industry with its Augment Reality (AR) based features. HOOFA is a DPIIT start-up that is incepted to make fashion accessories accessible. 

Our team interviewed Mr Ravibabu, Founder & CEO, Mrs Kanitha Ravibabu, Co-Founder & COO of HOOFA. They share their experience and insights about their fashion tech start-up HOOFA.

We are presenting you in conversation with team HOOFA. 

Q: Please tell us about HOOFA and its inception?

A: As you know, HOOFA is an AR – based fashion tech start-up. It was started to revolutionise fashion accessories and shopping. India’s first D2C Fashion Accessories brand introduces AI techniques to experience our products using our virtual platform try-on.

HOOFA Accessories Lounge is a registered trademark brand under M/S Prinfash Innovations Pvt Ltd. HOOFA Fashion Accessories provides various types of premium quality fashion accessories to its customers. HOOFA is also a Retail Supply Chain Pan India Brand and franchises any Pin code in the country.

Q: What are the types of fashion accessories that you offer?

A: We offer various range of products and services HOOFA Fashion Accessories has many varieties of Ladies, Kids & Men Fashion Accessories like earrings, bracelets, necklace, finger rings, three layered chains, long chains, oxidised ear studs, basic ear studs, woman hair clips, scrunchies, hair ties, kids’ hair clips, baby clips, hands, fancy headbands, Tic Tacks & Indian ethnic fashion jewellery, caps, hats, sunglasses, Bags, Soft toys, key chains, cosmetics, etc., as well.

Q: What makes HOOFA different from other brands, and why should people choose you?

A: HOOFA is a DPIIT start-up, and our patent for AR capabilities has been recently brought into the market. Especially aided with the feature of AR, it gives an immersive 3D shopping experience for clients that they haven’t experienced before that enhances their experience and assists them with their shopping. We offer a real-time virtual trial that tells users to choose what suits best for them. They see, feel and make a purchase.

Q: How can the customers make a purchase? 

A: Customers can try our virtual try platform and make purchases online and offline. We are open at Express Avenue Mall, Chennai, Marina Mall, Chennai, Prozone Mall, Coimbatore. We also offer online services throughout the website. We give flat 50% off sales in our offline stores and offers on our products and Flat 55% off in our online store. We guarantee on-time delivery of quality products. 

Q: How did the idea of HOOFA, AR – based Fashion Tech venture?

A: Everyone purchases clothing or other fashion-related items, but when it is done online through the option and variety offered is enormous and is convenient, but one does not have the opportunity to try on those fashion accessories beforehand, and during offline shopping also the customers have limited try-on options and to solve this issue, we came up with the idea of HOOFA. 

Although the fashion accessories market size is predicted to be USD15 billion in 2025 and D2C brands estimated growth is USD 100 Billion in 2025, there is a lack of innovation in fashion Accessories fields like specific themes, seasons, stories, occasions, festivals, etc. HOOFA is here to bridge this gap.

To order your fashion accessories and try them, visit


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