Advertising plays a major role in the success of a business. Clever advertising strategies not only help the brand reach its target customers but also help establish a dominant market presence. Such promotions play an important role in educating the public about the brand by assisting them in associating with the product, resulting in increased sales for the company.
Aashish Kumar is the Founder and CEO of Business On Wheel®, an Advertising Agency based in Pune that promises to add a Wheel to businesses in order to accelerate their growth in the market. Business On Wheel® was established on January 23rd, 2014 as an Outdoor Advertising Agency providing services like Mobile Van advertising, Autorickshaw advertising, Wall painting advertising, and Tricycle advertising.
The lack of good advertising agencies providing quality services prompted Aashish to start this business. In order to bridge the gap, he started his business by investing Twenty Thousand rupees from his savings and has successfully scaled it to become the most Trusted Outdoor Advertising Agency. His journey began when he came across a colourful hoarding while travelling in a bus but was unable to read or understand anything. This led him to think that the human mind holds the thought of what passes by, even if it is for a short span of time. Aashish therefore felt that working on this idea would bring fruitful results, and he started working on it in 2013 and came up with Transit Advertising Services like Advertising on Buses, Autorickshaws, Vans, and other modes.
The business made significant progress in the first three months, and in a period of one year, Aashish was able to earn four lakh rupees. After struggling to get regular clients, Aashish’s wife Mala Gupta joined the company, and they together scaled it to become the one-stop solution for all Marketing and Advertising services. Aashish’s wife Mala handled the office and finances while he focused on bringing in clients, which resulted in landing a number of large projects, including the Crompton Pumps Project in five states for Mobile Van Promotion.
Business on Wheel® has a current turnover of Rs. 1 crore and has 10 Mobile Vans, 25 Advertising Tricycles, and a team of 15 people. The Advertising Agency has served more than 100 clients and delivered more than 500 projects successfully. Their clientele includes reputed brands like the Central Bank of India, Aakash Institute, Byjus, MKCL, Crompton, Green Ply, Sleep Well, Narayana Institute, TTK Healthcare , Tata Motors , CCD, and others.
Aashish takes pride in stating that his company is now recognised as a leader in the Outdoor Advertisement domain, specialising in providing high impact visual advertising via print and outdoor media, resulting in widespread brand awareness and product promotion. He also states that Business On Wheel® is a client-centric company with an excellent track record for customer satisfaction.
In addition to this, all advertising solutions like Mobile Van advertising, Auto rickshaw advertising, Bus advertising, Bus shelter advertising, Mobile Van Promotion, Tricycle advertising, Look Walker advertising, and Wall Painting advertising are customised according to the client’s requirements, making sure that there is no compromise on quality. Aashish hopes to serve more and more customers and help them achieve their goal of reaching their target audience with the help of his advertising agency.
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